As a Maru Voice Canada member, you’re familiar with the survey taking part of the research process, but there’s more that goes on behind the scenes. When clients come to us for research services, there’s a general process we follow.
We work with a variety of clients, from household brands to the government and media. Clients come to us because they need to understand how a population feels about an idea or issue that affects their decision making.
Some clients have in-house teams that design and develop research, while others look to a professional research services firm (like us!) for advice and assistance. The research instrument can be a survey, a focus group, a tracking study, etc.
The study comes to our Project Management team and we field it with a representative sample – panel members with demographic information that satisfies the study’s research objectives, carefully balanced to ‘represent’ the views of a larger population.
Once the study has achieved the required number of responses, research professionals analyze and present the results, offering recommendations and insights that inform the client’s decision-making process.
As we mentioned above, we work with a wide variety of clients with differing research needs. Some examples of the types of research we conduct include:
We hope you enjoyed learning more about the ‘behind the scenes’ parts of our work. If you have any questions or concerns, please reach out to our Support team and they will be happy to help!
Maru Voice Canada is one of the country’s leading online market research panels. We send you surveys, you complete them, we give you rewards, and you make a difference. For each survey you complete, you earn entries into monthly sweepstakes programs and points that can be redeemed for gift cards from a variety of popular online retailers. We then share your responses with organizations ranging from household brands, government bodies, not-for-profits, and the media who want to better understand the opinions of Canadians. Have your voice heard by joining the Maru Voice Canada community today.
Not a member yet? Visit www.maruvoice.ca to join our community and share your views on a variety of topics like these.
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