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We wanted to learn more about Canadians’ social activities in the post-pandemic climate. When asked how often Canadians participate in social activities outside of home (i.e. having lunch with a friend, playing a sport, attending an event, etc.), the most common response was less often than a couple times per month (42%). Some respondents said they participate in social activities a couple times per month (27%) and some said 1-2 times per week (20%).
The most popular types of social activities respondents participate in include enjoying a meal at a restaurant (61%), family get-togethers (55%), and spending time in nature (i.e. going to the beach, hiking, etc.) (44%).
35% of Canadians enjoy participating in social activities with their partner the most, followed by their friends (31%) and their children (14%).
So how does the COVID-19 pandemic influence these social decisions? 68% of respondents agree or strongly agree with the statement “Once restrictions have lifted and I feel safe to do so, I would like to socialize more outside of my home.” On the same note, 68% of respondents also agree or strongly agree with the statement “The COVID-19 pandemic has reduced the number of my social connections.”
But luckily Canadians have social media to help them stay connected. 49% of respondents agreed with the statement “Social media is a good way for me to keep in touch with people I don’t see very often.”
It seems that, while parts of life are starting to feel back to “normal”, Canadians’ social lives haven’t fully recovered. When do you think you’ll feel comfortable increasing your social activities?
Maru Voice Canada is one of the country’s leading online market research panels. We send you surveys, you complete them, we give you rewards, and you make a difference. For each survey you complete, you earn entries into monthly sweepstakes programs and points that can be redeemed for gift cards from a variety of popular online retailers. We then share your responses with organizations ranging from household brands, government bodies, not-for-profits, and the media who want to better understand the opinions of Canadians. Have your voice heard by joining the Maru Voice Canada community today.
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